Thursday, July 2, 2015

Axioms of Web Design

Guess Clothing 
http://www.guess.com


This is the landing page of Guess's website. This is the first image on the page, but users can scroll down and see more images set up in a grid with the same clean white boards that you can see at the top of the page. I think the images that are featured on this site are pretty generic fashion images and while that might not be the most interesting thing for viewers it helps to identify the companies goals immediately when users arrive at this page. 




As users scroll over images different options will come up that provide links to other areas of the page, videos and links to social media pages. I think this helps the design become more interactive and intuitive. Another thing that helps with the intuitiveness of this design is that it has many different way to get to the same place. Obviously the companies goals are for the viewers to go shop on their site and buy their product.  For example clicking the company name at the top will led users to the online store, but there is also a link at the bottom of the page that say shop online now. 



 This image shows a little bit more of the grid I discussed earlier. I think the angles of the white grid help give the pictures a nice clean frame. They also help move the eyes down to the link to the store. This call to action is featured on the bottom of the page. I think the white font type works for this because the boarders of the grid are also all in white so the eye has been trained on the page already to focus on the white text. Unfortunately, this page only shows up on computers. When i tried to access it on a phone or tablet the site went straight to the online store. Despite that I still think this is a very good layout. The design is aesthetically pleasing to me and really accomplishes the goals of the company. 

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